What Harley Is Actually Selling
Harley-Davidson doesn’t sell motorcycles. If they did, Honda would win every time. What they sell is muscle, grit, and the permission to make a machine your own. And sometimes, they forget that.
Noise, Torque, and the Awakening of Aurora Borealis
It wasn’t the ride that did it, it was the phone call. Missed at first, answered on the side of the road, and instantly changing everything. Parts were in. The schedule was real. And just like that, Aurora Borealis was one step closer to becoming the light-to-light monster she was always meant to be.