I’ve been working on something quietly for a while now.

It started the way a lot of things do for me: with anger, clarity, and the inability to let something go once I see it for what it is.

After my motorcycle crash, I had plenty of time to sit with how unfair the aftermath felt. Not just emotionally, but structurally. The insurance minimums in this state are laughably low compared to real medical costs. Accountability after crashes is inconsistent. Data about motorcycle accidents is thin or incomplete. Riders end up paying twice: once in the crash, and again in recovery.

That realization wouldn’t leave me alone.

So instead of venting, I started writing. And researching. And thinking about what actually needs to change if New Mexico is going to be a place that values riders instead of quietly tolerating us.

That work has turned into something real.

Today, RIDEST went live.

RIDEST stands for Rider Infrastructure, Driver Education, and State Tourism. It’s a statewide initiative focused on making New Mexico biker-friendly and biker-safe — not by adding more rules, but by making the ones we already have fair, modern, and grounded in reality.

It’s not a club. It’s not a nonprofit (yet). And it’s not performative. It’s a long-term, phased effort aimed at the 2027 legislative session, built on public support, evidence-based policy, and the simple idea that riders deserve fair outcomes on the same roads everyone uses.

The website includes:

  • a clear overview of the initiative

  • the principles behind it

  • and a way for New Mexico residents to add their name in support

If you live in New Mexico and believe we can do better on safety, accountability, and fairness for motorcyclists, I’m asking you to add your name.

This isn’t something I expect to happen overnight. It’s going to take time, pressure, persistence, and numbers. But this is how it starts: quietly, deliberately, and with resolve.

I don’t quit. And I don’t let things like this go.

RIDEST is live.
👉 https://ridest.org

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I Don’t Hear “No,” and I Don’t Quit